Better Life Project is made up of two University graduates (and high school friends), Erin & Natasha. Though we created the company, we would be nothing without the support of our friends, family, mentors, customers and collaborators. Our mission is to empower individuals in all walks of life to achieve their day-to-day, weekly, yearly, and lifetime goals through our game-changing combination of tools.

Better Life Project was created when we decided to work on a creative project together. When deciding what we wanted our project to be, we realized that neither of us had ever found a day planner that incorporated all of the features that would support the life we lived. So every week we met over coffee to work on what soon became the Better Life Planner, a day planner that incorporates the tools to have you well on your way to being a high performer in all areas of your Better Life.

We were originally going to print the planner for ourselves, and possibly some friends and family, and then we realized it would be so much more meaningful to get the powerful tool we created into more hands. At that point Better Life Project was born, the first ever Better Life Planner was a hit and now we've had a successful Kickstarter campaign and expanded into printables, coaching and digital content — with plenty more to come!



Erin is a freelance Graphic Designer and OCAD graduate with a passion for typography, illustration and creating captivating brand experiences. Her interests also include writing, yoga, health and wellness and of course, the path to a Better Life.


Natasha is an enthusiastic educator, coach and Ryerson graduate who has dedicated her life to expediting the growth of high performers through positive psychology. When she's not working hard on the business, you'll find her at a yoga or meditation class.